“The highest truth is reality distinguished from illusion for the welfare of all.”
In Our Family Business we look into not only how distributing Srila Prabhupada’s books is important to individual ISKCON devotees as sādhana, but also how and why it is vital to the natural, organic growth and health of our ISKCON Society as a whole. Many devotees already regularly distribute books, and a growing number of other devotees are eager to get involved. Experts, newcomers, well-wishers, retirees in need of a refresher course – all will find something in this book to inspire them. Finally, this book is meant to give a fresh and favorable second look at distributing books for those who, for whatever reason, now think of it disparagingly.
Our Family Business also discusses the history of book distribution in ISKCON, and includes foundational principles for building a successful book distribution program, the paramount importance of proper conduct in public, illustrative and inspirational first-person stories with dialogue, new methods of book
distribution, secrets of highly effective book distributors, and more.
How did Srila Prabhupada feel about the need for such an intense endeavor to organize the distribution of his books? He wrote this in a letter to Tejiyas Dasa on January 5, 1973:
“Tax your brain for finding new ways and better ways for distributing our books widely.”
In writing this book I have sincerely tried to do just that. If on account of taxing my brain one more devotee is inspired to take up this art or one extra book is distributed, I will consider the book a success. And if Our Family Business helps spark a second wave of massive book distribution in my lifetime, I will die a happy soul.
Our family business began at creation: Lord Krishna, by the transcendental sound of his flute, enlightened Brahma – the adi-guru of the Brahma-Madhva-Gaudiya-sampradaya – with Vedic knowledge, symbolized here by the book in Brahma’s hand. Brahma’s sons and disciples, especially Sri Narada Muni, disseminated that knowledge throughout the universe.